When we initially began to brainstorm ideas for our film, we wanted to incorporate ideas which would frighten us and what scenes which we would enjoy if we were the audience. When creating our film we constructed a survey on the rest of the class to see what would appeal, frighten and thrill them. As we fall into our wanted audience band we can add our own thoughts easily. We all agreed that we would like to create a piece which built up tension so that the thriller essence of the clip was reached right at the end. The title ‘Fixation’ is such a powerful word which we wanted to link to and express deeply throughout the production. We achieved this by highlighting the murderers determination and pleasure for murdering his victims, using the black and white colour contrast to show his distorted mind and effort to reach his victim, by shooting him picking the lock and sharpening the knife etc. I feel a reason that will highly appeal to the audience is how the murderer is anonymous and his victims are no one in particular which creates an eerie and fixating idea that you could be the next victim.
Our marketing products would be visually exciting and still contain harrowing images that would create that stomach churning suspense and desire to watch the film.
As an extra effort to attract our audience, we designed a poster which highlights the true thriller side of ‘fixation’. In a way it acts as a sort of ‘if you dare’ message, meaning it persuades viewers to watch it by promoting itself to be spine-chillingly scary, and causing them to dare themselves to watch it.
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