Who would be the audience for your media product?

The audience would be aimed at young adults and teenagers of ages 15-30 because the film contains horror, blood, violence and gory scenes which would distress younger children. I wouldn’t advise the film for an adult audience because I don’t feel that the storyline is diverse enough to tempt an older generation who in general prefer more well scripted films, whereas ‘Fixation’ focuses more on the visual attractions. I wouldn’t specify a particular gender for this film as I believe that it could appeal to both boys and girls who enjoy a good thriller, due to the young and attractive cast as well as the gory , action packed storyline. Although this is a narrow band of ages, market segmentation statistics show that cinema patrons generally fall within the 15-24 year age gap with over 53% of people surveyed in this age group having attended the cinema one a month or more. Therefore, the popularity of cinemas for this age band should make up for the narrow target audience ages.